Media Package for Advertisers

Oakville News is dedicated to bringing the latest and most up-to-date news and information to the Oakville community. We believe great customer service is the cornerstone to building a trusting and lasting relationship with our readership and clients as well as the biggest contributing factor in our success as Oakville’s go-to source for information.

We want to thank you for your interest in advertising with us and taking the time to look at our media package. Our sales manager is always happy to answer any questions you might have and will work with you to make sure you get just the right ad for your needs.

We look forward to serving the Oakville community and our clients for many years to come.

Advertising Packages

Oakville News offers a wide range of advertising packages so you can connect with your customers. We specialize in digital online marketing that gets to your customers faster and is more responsive to their needs. Our platforms cover traditional desktop environments as well as newer technologies such as mobile and social media.

Our focus is on local businesses serving the Oakville community.

Social Media Packages

Oakville News is a leader in social media advertising. By purchasing a Social Media Package, your ad can leverage the thousands of readers that follow Oakville News on social media every day.

Mobile Placements

Extend the reach of your ad with a Mobile Placement. About 40% of the traffic to Oakville News comes from readers using some form of mobile device such as a phone or tablet.

Event Listings

Oakville News lists thousands of events every year. Each day a list of events is prominently displayed in a constantly scrolling list. Your event listing could be seen by thousands of people daily.

Advertising Reports

At the conclusion of every ad placement, the advertiser is given a report detailing daily, weekly, monthly and day-of-week ad performance. No other publication gives you this information needed to effectively evaluate your marketing campaign.

Reader DemographicsAge: 35 to 64 years
Gender: Male 26%, Female 74%
Language: 97% English
Country: 92% Canada

Cities:

48% Oakville  15% Toronto

7% Burlington  7% Mississauga

3% Hamilton  2% Milton

Returning vs. New: 20% vs 80%
New visitors read: 1.43 posts
Returning visitors read: 2.01 posts
Average stay: 3.26 minutes

Average monthly views: 100,000
Average number of unique visits: 75,000

Technology used:

60% Desktop and/or Laptop

22% Mobile

18% Tablets

 

Testimonials

“It was a pleasure working with you guys, and the client is happy as well. I appreciate you going above and beyond with the social posts and providing quick reporting. Our experience was entirely positive.”

Holly Caporiccio
– Account Manager,
Agency for RioCan Oakville Place

 

“We use Oakville News as it has great reach into our community with very informative articles and comprehensive events listing about what is going on in Oakville.”

Shaun Waitzer, Owner
– Kerr Street Café

 

“We have been very pleased with the traffic generated from our Oakville News placements. It’s obvious Oakville News is a go to website for our town’s residents.”

Dean Arfin, Owner
– CORE 1

Desktop Ad Sizes & Rates
Advertising Layout

Super Leaderboard Ad

Size: 970×90
Includes:

Premium Social Media, or

Premium Mobile Site

Placement:

Leaderboard Location

1 Week: $600.00

Leaderboard Ad

Size: 728×90
Includes:

Premium Social Media, or

Premium Mobile Site

Placement:

Leaderboard Location

One Week: $500.00

Rectangle Ad

Size: 200×90
Includes:

Placement:

Left or Right Banners, or

Anywhere in Left Sidebar

One Week: $200.00

Medium Rectangle Ad

Size: 300×250
Includes:

Placement:

Anywhere in Right Sidebar

One Week: $250.00

Wide Skyscraper Ad

Size: 160×600
Includes:

Premium Social Media, or

Premium Mobile Site

Placement:

Anywhere in Left Sidebar, or

Anywhere in Right Sidebar

One Week: $500.00

Half Page Ad

Size: 300×600
Includes:

Premium Social Media, or

Premium Mobile Site

Placement:

Anywhere in Right Sidebar

One Week: $500.00

Full Banner Ad

Size: 468×60 to 468×100
Includes:

Placement:

Anywhere in Main Column

One Week: $250.00

Custom Desktop Ad SizesMost of our ad sizes conform to the IAB Display Ad Size Guidelines but we can also customize the size of many of our ad spaces.

Price: Increases in proportion to the price of the base ad, i.e. a 20% increase in the height of an ad would mean an increase of 20% in its price.

Ask us for details.

Desktop Ad Locations
Column Layout

Leaderboard Location
Can Contain:
Super Leaderboard Ad (970×90)
Leaderboard Ad (728×90)
Left Banner Location
Right Banner Location

Can Contain:

Rectangle Ad (200×150)

Left Sidebar Location

Can Contain:

Rectangle Ad (200×150)

Wide Skyscraper Ad (160×600)

Main Column Location

Can Contain:

Full Banner Ad (468×60-100)

Right Sidebar Location

Can Contain:

Medium Rectangle Ad (300×250)

Half Page Ad (300×600)

Wide Skyscraper Ad (160×600)

Custom Ad LocationOur page is flexible enough that ads are not constrained to the locations shown. In many cases, ads and page content can be re-arranged to accommodate your needs.

Ask us for details

Mobile Ad Sizes & Rates

Mobile ads are placed on each post in two highly visible locations.

Mobile ads can be placed independently of desktop ads but are usually placed together.

When you place an ad on both our desktop and mobile sites, you receive a discount.

Premium Placement

Location:

Beginning of all news articles

Can Contain:

Medium Rectangle Ad (300×250)

Full Banner Ad (468×60-100)

One Week: $250.00

Custom Ad LocationOur page is flexible enough that ads are not constrained to the locations shown. In many cases, ads and page content can be re-arranged to accommodate your needs.

Ask us for details

Basic Placement

Location:

End of all news articles

Can Contain:

Medium Rectangle Ad (300×250)

Full Banner Ad (468×60-100)

One Week: $150.00

 

Other Rates

Advertising

Custom Ad Location +$100.00

Custom Ad Size + % of base ad

Charges for Custom Size or Location do not include artwork re-design and are in addition to ad charge.

Mobile Placement

Basic $150.00

Premium 250.00

Discount with desktop ad – 100.00

Social Media

Basic Package $150.00

Premium Package 250.00

Events Listing

Weekday $25.00

Weekend; Weekday w/ image 50.00

Advertising Report

Included with every ad placement

Payment

Payment is due upon receipt of invoice and prior to placement of your advertisement.

Acceptable forms of payment are cheques and credit cards (Visa, Mastercard and American Express).

To arrange different terms, please speak with your sales representative.

Specifications

We only accept digital files.

File format: png, jpg

All artwork should be emailed to your salesperson or to sales@oakvillenews.org

The Details

Advertising

Advertisers may request a custom ad size and/or a custom location.

For each ad, advertisers specify the ad size and preferred location, URL link (when ad is clicked) and the start and end dates.

For each ad, advertisers provide placement-ready artwork for the size of the ad purchased.

Desktop Placements

Desktop placement ads are shown on the version of the site accessible by traditional computers.

The Premium Social Media Package or the Premium Mobile Placement is included in the Super Leaderboard, Leaderboard, Wide Skyscraper and Half Page ads.

Mobile Placements

Mobile placement ads are shown on the version of the site accessible by tablets and smartphones.

Advertiser is responsible for providing a Medium Rectangle ad (300×250) or a Full Banner (468×60-100) ad for mobile placement, regardless of the desktop ad size purchased.

Basic

Ad is placed at the end of a news article.

Premium

Ad is placed at the beginning of a news article just below the headline and byline.

Social Media Packages

The Social Media Package is restricted to events and promotions.

During the course of your ad run, we will post text and a picture(s) which compliment your ad, on our social media networks.

For each post, advertisers provide the posting date(s), image(s) and status text.

Different images may be used for each post. Images must contain less than 20% text (by area) to adhere to Facebook’s boosted post image policy.

Basic

– 1 post on each of Facebook, Twitter, Google+ and Instagram.

Premium

– 3 posts on each of Facebook, Twitter, Google+ and Instagrm.

– Facebook posts are “boosted”, adding thousands of impressions to your ad.

Event Listings

When booked, listings are placed in our Events Calendar and remain there permanently. Listings may be placed independently of advertising.

Event listings include dates, times, location map and a short (250 words or less) description of the event. If an image is included, the Weekend rate will apply regardless of when the event occurs.

On the day of the event, the listing is shown on the front page of the website in a continuously scrolling list. Events occurring on Mondays to Thursdays are considered “Weekday Listings”; those occurring on Fridays to Sundays are considered “Weekend Listings”.

In addition to the daily scrolling list, weekend listings are highlighted in a post on the website and boosted on Facebook.

For each listing, advertisers specify the title, dates and times, location and description for the event.

For each listing, advertisers may provide one image.

Questions

What is the difference between an Impression and a Click?

Every time someone requests a web page from OakvilleNews.Org and the advertisement image is shown in their browser (on their computer, tablet or mobile device), our servers record one “impression.” Every time someone clicks on the advertisement image, our server records one “click.”

Our software is designed to ignore repeated requests and clicks in rapid succession from one browser. For example, if one person repeatedly reloaded or clicked on one ad in rapid succession, it would still only be counted as one impression or click; however, if that same person reloaded the ad or clicked on it hours or days later, it would be recorded as another impression or click.

Our software also does not count impressions or clicks from bots or crawlers (web search or otherwise). As well, impressions include impressions from social media posts, such as Facebook, Twitter, Google+ and Instagram.

For more information please fill out the following contact form, and we will get back to you as soon as possible:

 

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