artsVest™ brings year-long training and $35,000 in matching funds to Oakville’s arts and culture community

Information session for arts and culture groups takes place February 15, 2017

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artsVest™ brings year-long training and $35,000 in matching funds to Oakville’s arts and culture community
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Gisele Shaw

Gisele Shaw

Gisele Shaw is the Manager of Corporate Communication for the town of Oakville since 2002. Prior to working for the town she worked for Halton Region as a communications specialist. She is a graduate of Humber College.

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artsVest, a matching incentive and sponsorship training program designed to create partnerships between businesses and arts and culture groups, is coming to Oakville.

The program is offered by Business for the Arts, a national charitable organization that strengthens arts and culture in Canada by building partnerships between the private and cultural sectors. With funding support from the Ontario Trillium Foundation and the Government of Canada, $35,000 in matching funds will be delivered to local arts organizations.

The Town of Oakville will help administer the program, and provide meeting space for an information session and sponsorship workshop on February 15, 2017 from 1-5 p.m. at Queen Elizabeth Park Community and Culture Centre. The workshop will be immediately followed by a reception to celebrate the launch of the program.

“Council believes in building bridges and helping establish relationships between various communities and organizations in Oakville,” said Mayor Rob Burton. “By encouraging partnerships between businesses and cultural organizations, the artsVest program helps to foster creativity and culture for everyone to enjoy.”

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artsVest works directly with small to mid-sized arts organizations, equipping them with in-depth training, tools and mentorship relationships with private sector businesses. As an added incentive, artsVest participants can apply for matching grants. For every dollar raised in sponsorship, Business for the Arts will match it – doubling their sponsorship opportunity.

“Business for the Arts is thrilled to be bringing the artsVest program to Oakville,” says Aida Aydinyan, vice president of Business for the Arts. “The generous funding and support from the Government of Ontario, the Ontario Trillium Foundation, the Government of Canada and the Town of Oakville speaks volumes to the importance and power of building relationships between the sectors. We look forward to seeing the incredible impact these arts organizations and businesses will have in the town over the next year.”

Arts and culture groups can learn more about the program and apply to participate at artsvestoakville.eventbrite.ca or by visiting oakville.ca and searching “artsVest.”

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