Halton Police Use Zombies to Promote Crime Prevention

Don’t Be A Zombie to Crime Prevention

Halton Police Use Zombies to Promote Crime Prevention
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Dave Cross

Dave Cross

Sgt. Dave Cross #1932 is the Media Relations Officer with the Halton Regional Police Service. His office is located at 1151 Bronte Road, Oakville, ON.

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Zombies are the hottest pop culture phenomenon right now, and the Halton Regional Police Service is hoping to capitalize on their popularity to bring a crime prevention message to a new generation.

At the monthly Police Services Board meeting today, the HRPS launched a two minute video and the first of a series of 8 posters focusing on encouraging the public to lock their vehicles, their homes, and to report suspicious persons or activity in their neighbourhoods.

However, unlike the usual crime prevention images produced by police, this one has a Halloween twist – it will feature zombies committing the criminal acts, with the tagline “Don’t Be A Zombie to Crime Prevention.”

The campaign is being launched as part of the annual Ontario Crime Prevention Week, which runs from Nov. 3-9.

“We wanted to capitalize on the current popularity of zombies in television series’ and movies, and tie it into a seasonal Halloween launch to catch the attention of a new generation of young people, and zombie fans of all ages, to drive home a strong crime prevention message,” said Halton Regional Police Chief Steve Tanner.

“Everyone knows zombies aren’t the most intelligent creatures, so by using them in connection with the campaign, we hope that people will notice the message, and outsmart criminals by doing everything they can to deter and prevent crime.”

The video will be shown prior to most movies in the Cineplex Odeon and Galaxy cinemas in Oakville, from Oct. 25 to Nov. 7, posted to YouTube and shared via the Service’s website haltonpolice.ca and Twitter account @HaltonPolice.

A series of eight zombie-themed posters will also be displayed in the change rooms and restrooms of local businesses, including gyms, restaurants and clothing outlets, and distributed to various HRPS community partners around the Region. In addition, all campaign materials will be displayed in all District stations and shared via social media.

“We certainly hope that this campaign catches people’s attention, but most importantly by doing so, we hope to reduce certain types of crimes in Halton, particularly thefts from auto, and break and enters,” Chief Tanner said.

All the campaign materials and video were developed in-house, utilizing the creative talents of sworn officers, civilian employees and their family members.



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