Oakville Transit celebrates more than three million rides in 2014

Twitter contest thanks riders for their loyalty

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Oakville Transit celebrates more than three million rides in 2014
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Gisele Shaw

Gisele Shaw

Gisele Shaw is the Manager of Corporate Communication for the town of Oakville since 2002. Prior to working for the town she worked for Halton Region as a communications specialist. She is a graduate of Humber College.

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Oakville Transit announced today that annual ridership surpassed three million rides in 2014, representing a 22 per cent increase in ridership since the transit system was redesigned five years ago. To celebrate this significant milestone, Oakville Transit is encouraging riders to participate in a special “Ride and Smile” photo contest on Twitter.

“We are delighted that a growing number of residents are recognizing that Oakville Transit offers a green and convenient way to travel throughout town and make connections to neighbouring public transit systems,” said Mayor Rob Burton. “This significant increase in annual ridership validates the commitment Council has made in supporting a safe, sustainable and accessible public transportation system.”

In 2009, Oakville Transit switched from a radial system primarily serving GO Train stations, to a grid system that carries riders along major roads, offers better connections with neighbouring transit systems in Mississauga and Burlington, and provides enhanced service to GO Train stations.

“Continual improvement is critical to maintaining rider loyalty and attracting new riders,” said Barry Cole, director of Oakville Transit. “We recently completed a review to guide the future design of our service, and will be introducing a number of exciting new improvements later this year including an Intelligent Transportation System that will allow riders to access personalized, real-time bus location and arrival information from their computer or mobile device.”

Ride and smile to win!

Oakville Transit riders can share in the three-million-rides celebration on Twitter. Riders are encouraged to take a “selfie” while riding Oakville Transit, and tweet it to @oakvilletransit with the hashtag #RideOakBus for a chance to win one of three $100 PRESTO cards. The contest promotion starts today and continues until Sunday, January 18, 2015. Winners will be notified via Twitter by January 20, 2015.

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Readers Comments (1)

  1. Brian Hopkins says:

    Yes, this is a good milestone. Please note, however, that this article is basically PR from the Oakville mayor’s office. This is not in depth journalism.

    So, yes this is a good milestone but we can ask questions. First, the Oakville transit system was not “redesigned” five years ago. What happened was there was a five year strategic plan that began implementation in 2009. To give an example of something that was studied but has yet to be done, there is no north-south grid route between Trafalgar Road and Third Line, a distance of about 6 kilometres. The lack of the suggested link along Dorval and then Neyagawa means that taking transit is very inconvenient when trying to get from some parts of town to some other parts.That plan had several steps and only some have been taken, so what I’m saying is that maybe transit in Oakville could be so much better and ridership even higher.

    The article states “In 2009, Oakville Transit switched from a radial system primarily serving GO Train stations, to a grid system that carries riders along major roads, offers better connections with neighbouring transit systems in Mississauga and Burlington, and provides enhanced service to GO Train stations.” The truth is that a partial grid system was implemented and much of the radial system retained. The reference to connections with Burlington is laughable given that there is no connection north of the QEW. The failure to provide a grid route along Dundas is an outstanding shortcoming of transit in the Halton region. Furthermore the article omits to mention the connection with Milton perhaps because Oakville transit does not connect with Milton and offers only scant service north Dundas while a GO bus takes about 50 minutes to get from the Oakville GO station to the Milton GO station.

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