Ontario Announces First 58 Grocery Store Locations to Sell Beer: 3 in Oakville

Delivering More Consumer Choice and Convenience — Just in Time for the Holidays

Longo's Store Front
Ontario Announces First 58 Grocery Store Locations to Sell Beer: 3 in Oakville

About the Author

Kevin Flynn

Kevin Flynn

Kevin Flynn is the MPP for Oakville. He is the Minister of Labour, and has held the following positions: Chief Government Whip, Chair of the Standing Committee on Finance and Economic Affairs, Parliamentary Assistant to the Minister of Transportation, and the Parliamentary Assistant to the Minister of Infrastructure. He has been involved in Oakville politics since he was elected in 1986.

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The government is delivering on its promise to allow beer sales in grocery stores by announcing the first 58 locations across the province where Ontarians will be able to buy beer.

By offering more convenience and more choice, Ontario is making it easier for Oakville residents who want greater access to their favourite beers through their local grocery store. This is great news for beer consumers in Oakville and supporters of craft breweries, especially as we head into the busy holiday season. Now and throughout the year, we remind everyone to always drink responsibly.

“This is welcome news for us at Trafalgar Brewery. We’re very excited to see our beer on grocery store shelves – not only within our community but in other markets as well. I’ve known MPP Kevin Flynn for more than 20 years and have appreciated his tireless advocacy on behalf of craft brewers in Ontario,” stated Mike Arnold, Owner of Trafalgar Brewery.

Premier Kathleen Wynne and Minister of Finance Charles Sousa announced the 13 independent grocery stores and 45 stores owned by large grocers that are now authorized to sell beer. This is the first round of Ontario’s commitment to make it more convenient for people to buy beer. Ultimately, beer will be available at up to 450 grocery stores province-wide — roughly the same number of locations The Beer Store currently operates in Ontario. Beer in grocery stores is part of the biggest shakeup to beverage alcohol retailing in the province since prohibition was ended in 1927.

Ontario is expanding access responsibly. The Alcohol and Gaming Commission of Ontario, which visited all 58 locations as part of the authorization process, will now monitor them to ensure that they adhere to laws on the safe retail of alcohol. These include designated sales areas and hours of sale, limitations to package sizes and alcohol content by volume, and rigorous social responsibility training for staff.

Giving consumers more choice and convenience while creating a more level playing field for brewers is part of the government’s plan to build Ontario up. The four-part plan includes investing in people’s talents and skills, making the largest investment in public infrastructure in Ontario’s history, creating a dynamic, innovative environment where business thrives and building a secure retirement savings plan.

The three grocery stores in Oakville who will be selling beer are

  1. Longo’s,  469 Cornwall Road by Chartwell Road
  2. FreshCo, 2501 Third Line by Dundas Street
  3. Longo’s, 3455 Wyecroft Road by Burloak Drive

 

QUICK FACTS

  1. For a map and list of the 58 grocery store locations authorized to sell beer, visit ontario.ca/morechoice. Not every location will have beer available for sale immediately. Authorizations for two other locations are in process. Please contact individual grocers to confirm availability.
  2. Grocers in every region of Ontario showed strong interest in selling beer. The process ensured fairness to grocers in each region.
  3. To support Ontario’s vibrant craft beer industry, at least 20 per cent of grocers’ shelf space for beer will be dedicated to small brewers’ products.
  4. The Premier’s Advisory Council on Government Assets consulted extensively with key grocer, brewer and social responsibility stakeholders to define a fair and socially responsible model for beer sales in grocery stores.
  5. Ontario has also made significant progress to modernize beer retailing in other ways, such as a pilot of 12-pack sales at 10 LCBO stores; the launch of the first of 25 Craft Beer Zones in LCBO stores; free listings for Ontario brewers in The Beer Store network; and new on-site sales outlets for small brewers.
  6. In September, Ontario finalized a series of agreements with The Beer Store to level the playing field for all brewers and create new opportunities for economic growth across the province. The agreements also retain a low-cost distribution system, which means Ontario consumers will continue to pay less for beer than the Canadian average.

LEARN MORE

Socially Responsible Retailing Requirements for Grocers Selling Beer

Grocery Store Eligibility and Fairness Criteria

Ontario’s Plan to Expand Beer Retailing

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