Recruiting to Broaden the Applicant Pool

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Recruiting to Broaden the Applicant Pool

About the Author

Laura Machan

Laura Machan

Laura Machan is a Partner, Talent Acquisition Group at Knightsbridge Human Capital Solutions based in Toronto, Ontario. Although she has been recruiting for quite a few years, she still gets a big thrill from calling someone to set up an interview and an even bigger thrill when she hears a happy dance as she tells them when their new job starts. Laura lives with her family in Oakville, where she has lived for over 25 years, and is a significant contributor to the Canadian Federation of University Women - Oakville and Women in Nuclear, Golden Horseshoe Chapter.

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One of the best ways to change up your work groups and increase the diversity of your company is to use external recruiters; and I am not just saying that because I am an external recruiter.

When you work with someone outside your company, you are focused on describing what the new person is going to do and where they fit into the greater scheme of things.
You talk about the activities and leadership style, their technical knowledge and priorities.

The external recruiter does not know that people in your organization all went to Stanford and all play broom ball.

So they hit the candidate marketplace and start talking about your company and the great things that are happening. Within a few weeks, you have a new group of candidates who would not have applied to your posting or been a part of your employees’ networks.

There is gong to be some fresh thinking in that group. It can be a pretty interesting experience to interview someone who understands the role but is from a different environment.

They have credibility but none of the baggage. This can be a tremendous help with innovation based roles or where a group has become a bit stagnant.

The key is to keep an open mind when you are interviewing. Review your questions before hand. Be sure to remove things that contain company specific acronyms or personalities.

When you find the gem and hire them, make sure you have a very inclusive on-boarding process. Hiring managers and peers alike sometimes need to be reminded that even though someone can’t play broom ball, they still can contribute some great ideas.

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