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We Speak to Your Oakville Customers Every Day

Engaged, vibrant, diverse, and growing. That’s the Oakville Community. Thousands of households across Oakville turn to the Oakville News for up to date coverage and insight into issues that affect their community. Whether it’s information on health, business, local government, sports, or food and culture,  Oakville News covers the issues that matter to our Town and makes our connection to it stronger. 

 

Oakville News is independently owned and operated by Oakvilleans for Oakvilleans.  In fact, we are the ONLY publication dedicated exclusively to Oakville and our community. We are digital only. Our circulation numbers do not include print copies that end up directly in the blue box.

 

Oakville News reaches 80,000 unique readers every month on our website. That’s 1.3 people per household in Oakville!  Our readers seek us out.  

 

We also have a growing list of over 2,700 Oakville subscribers to our daily email newsletter and an ever-growing social media following on Facebook, Instagram, and Twitter.

 

Interested in advertising with Oakville News? 

Please email us at sales@oakvillenews.org with your name and preferred contact method, and our sales team will be in touch shortly. You can also view our advertising details below.

 

About our Readers – 2020

 

Summary:

Website Traffic (Mobile, Desktop, & Tablet)

  • 80,000 unique visitors per month
  • 300,000 unique pageviews per month

Email Newsletter (7 daily emails plus 1 weekly email)

  1. 2,700+ active subscribers

Social Media:

Country:

  • Canada: 92.42% : US: 4.09%

Cities:

  • 39.43% Oakville
  • 16.61% Toronto
  • 6.61% Burlington
  • 6.03% Mississauga
  • 3.85% Hamilton
  • 2.49% Brampton

Technology

  •  Desktop/Laptop: 20.16% :  Mobile: 72.2% :  Tablets: 7.64%

Demographics

Gender:

  • Male 40% : Female 60%

Age:

  • 18-24: 7.28%
  • 25-34: 23.08%
  • 35-44: 19.84%
  • 45-54: 22.83%
  • 55-64: 16.65%
  • 65 plus: 11.11%

Advertising Opportunities

Our rates have been significantly reduced to help our local businesses get through this difficult time. We want to help Oakville get back to business.

Website Advertising

Website Advertising on Oakville News is sold by impressions. We recommend at least one month of advertising to more accurately measure the impact.

 

Ad sizes are available on a first-come-first-serve basis.

 

For each ad, advertisers provide placement-ready artwork for the size of the ad purchased.

Maximum File size: 150kb  

Acceptable Formats:  .png, .jpg, and html5.  Should be designed to a web resolution of 72dpi to display correctly on 100% zoom view.

 

Leaderboard Ads

Placement: At the top of all pages. Highest Impact. Will run on every page of the web site.

Platforms: Desktop, tablet, and mobile.

 

Special Rate: $5 CPM (i.e. $5 per 1,000 impressions). Minimum $100 per month (i.e 20,000 impression per month). 

 

Required Dimensions:

970x90 Leaderboard Desktop

728x90 Leaderboard Tablet

300x50 Leaderboard Mobile

 

In Article Big Box or Double Big Box Ads

Placement: to the right or left of the majority of articles, homepage, category pages and other content.

Platforms: Desktop, tablet, and mobile.

 

Special Rate: $5 CPM (i.e. $5 per 1,000 impressions). Minimum $100 per month (i.e 20,000 impression per month).

 

Required Dimensions:

300 x 250 (Big Box) 

or

300 x 600 (Double Big Box) 

 

Newsletter Advertising

The OakvilleNewsLetter is sent to over 2,700 active subscribers.

A total of 8 emails are sent weekly (7 daily plus 1 weekly summary)

Maximum File size: 50kb

Acceptable Formats:  Ads should be created as .png or .jpg files and should be designed to a web resolution of 72dpi to display correctly on 100% zoom view.

 

Leaderboard Ads

Placement: Above content in email. Maximum 2 per email. 

Platforms: All email platforms

Cost: $100 per week (8 emails)

Required Dimensions: 500 x 90 

 

Big Box Ad

Placement: Below content in email. Maximum 2 per email. 

Platforms: All email platforms

Cost: $100 per week (8 emails)

Required Dimensions: 300 x 250

 

Business Directory Listing  

  • Adding a basic business directory listing is free for the current time.
  • A basic directory listing includes Business Name, Address, and Phone Number.
  • Upgrade your listing for $50/year to add a website link, images and videos, and be featured in search results for your category.
  • To add your business to our directory, email us at sales@oakvillenews.org

 

Community Event Listings  

  • Adding your event to our event calendar is currently free.
  • Community events are limited to events of general community interest.
  • For each listing, specify the title, dates and times, location, description, and link to your event (if available). You may also provide one image.
  • Listings are placed in our Events Calendar and remain there permanently. 
  • For $50 per post, we will share your event with our social media followers (Facebook & Twitter).
  • To add your event to our calendar, email us at sales@oakvillenews.org

Questions

What is the difference between an Impression and a Click?

Every time someone requests a web page from OakvilleNews.Org and the advertisement image is shown in their browser (on their computer, tablet or mobile device), our servers record one “impression.” Every time someone clicks on the advertisement image, our server records one “click.”

 

Our software is designed to ignore repeated requests and clicks in rapid succession from one browser. For example, if one person repeatedly reloaded or clicked on one ad in rapid succession, it would still only be counted as one impression or click; however, if that same person reloaded the ad or clicked on it hours or days later, it would be recorded as another impression or click.

 

Our software also does not count impressions or clicks from bots or crawlers (web search or otherwise). As well, impressions include impressions from social media posts, such as Facebook, Twitter, Google+ and Instagram.

 

Please email us at sales@oakvillenews.org with your name and preferred contact method, and our sales team will be in touch shortly.