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We Speak to Your Oakville Customers Every Day

Engaged, vibrant, diverse, and growing. That’s the Oakville Community. Thousands of households across Oakville turn to the Oakville News for up-to-date coverage and insight into issues that affect their community. Whether it’s information on health, business, local government, sports, or food and culture,  Oakville News covers the issues that matter to our Town and makes our connection to it more robust. 

 

Oakville News is independently owned and operated by Oakvilleans for Oakvilleans. In fact, we are the ONLY publication dedicated exclusively to Oakville and our community. We are digital only. Our circulation numbers do not include print copies that end up directly in the blue box.

 

Oakville News reaches 100,000 unique readers every month on our website. Our readers seek us out.  

 

We also have a growing list of over 7,500 Oakville subscribers to our daily email newsletter and an ever-growing social media following on Facebook, Instagram, and Twitter.

 

Interested in advertising with Oakville News? 

Please email us at sales@oakvillenews.org with your name and preferred contact method, and our sales team will be in touch shortly. You can also view our advertising details below.

 

About our Readers

Statistics use information from August 2021 to July 2022

Summary:

Website Traffic (Mobile, Desktop, & Tablet)

  • 100,000 unique visitors per month
  • 230,000 page views per month
  • Average time on page: 00:02:11

Email Newsletter - 15 daily emails (morning and evening editions) plus one weekly consolidated email

  1. 15,800+ active subscribers
  2. 95,000+ e-newsletters sent per week

Social Media:

Country:

  • Canada: 94 % :
  • US: 3 %
  • Other: 3%

Cities:

  • 39.43% Oakville
  • 16.61% Toronto
  • 6.61% Burlington
  • 6.03% Mississauga
  • 3.85% Hamilton
  • 2.49% Brampton

Technology

  •  Desktop/Laptop: 21.38%  
  • Mobile: 71.57%  
  • Tablets: 7.48%

Demographics

Gender:

  • Male 45.6% : Female 54.4%

Age:

  • 18-24: 10.39%
  • 25-34: 21.33%
  • 35-44: 21.96%
  • 45-54: 20.38%
  • 55-64: 14.81%
  • 65 plus: 11.13%

Advertising Opportunities.

Website Advertising

Website Advertising on Oakville News is sold by impressions. We recommend at least one month of advertising to more accurately measure the impact.

 

Ad sizes are available on a first-come-first-serve basis.

 

For each ad, advertisers provide placement-ready artwork for the size of the ad purchased.

Maximum File size: 150kb  

Acceptable Formats:  .png, .jpg, and html5.  Should be designed to a web resolution of 72dpi to display correctly on a 100% zoom view.

 

Leaderboard Ads

Placement: At the top of all pages. Highest Impact. It will run on every page of the website.

Platforms: Desktop, tablet, and mobile.

 

 

Required Dimensions:

970x90 Leaderboard Desktop

728x90 Leaderboard Tablet

300x50 Leaderboard Mobile

 

In Article Big Box or Double Big Box Ads

Placement: to the right or left of most articles, homepage, category pages and other content.

Platforms: Desktop, tablet, and mobile.

 

 

Required Dimensions:

300 x 250 (Big Box) 

or

300 x 600 (Double Big Box) 

 

Newsletter Advertising

The OakvilleNewsLetter is sent to over 2,700 active subscribers.

A total of 15 emails are sent weekly (15 daily plus one weekly summary)

Maximum File size: 50kb

Acceptable Formats:  Ads should be created as .png or .jpg files and designed to a web resolution of 72dpi to display correctly on a 100% zoom view.

 

Leaderboard Ads

Placement: Above content in the email. Maximum 2 per email. 

Platforms: All email platforms

Required Dimensions: 500 x 90 

 

Big Box Ad

Placement: Below is the content in email. Maximum 2 per email. 

Platforms: All email platforms

Required Dimensions: 300 x 250

 

Business Directory Listing  

  • Adding a basic business directory listing is free for the current time.
  • A basic directory listing includes Business Name, Address, and Phone Number.
  • Upgrade your listing for $50/year to add a website link, images and videos and be featured in search results for your category.
  • To add your business to our directory, email us at sales@oakvillenews.org

 

Community Event Listings  

  • Adding your event to our event calendar is currently free.
  • Community events are limited to events of general community interest.
  • For each listing, specify the title, dates and times, location, description, and link to your event (if available). You may also provide one image.
  • Listings are placed in our Events Calendar and remain there permanently. 
  • For $50 per post, we will share your event with our social media followers (Facebook & Twitter).
  • To add your event to our calendar, email us at sales@oakvillenews.org

Questions

What is the difference between an Impression and a Click?

Whenever someone requests a web page from OakvilleNews.Org and the advertisement image is shown in their browser (on their computer, tablet or mobile device), our servers record one “impression.” Every time someone clicks on the advertisement image, our server records one “click.”

 

Our software is designed to ignore repeated requests and clicks in rapid succession from one browser. For example, if one person repeatedly reloaded or clicked on one ad in quick succession, it would still only be counted as one impression or click; however, if that same person reloaded the ad or clicked on it hours or days later, it would be recorded as another impression or click.

 

Our software also does not count impressions or clicks from bots or crawlers (web search or otherwise). Also, impressions include impressions from social media posts like Facebook, Twitter, Google+ and Instagram.

 

Please email us at sales@oakvillenews.org with your name and preferred contact method, and our sales team will be in touch shortly.