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Advertising Rate Card

We speak to your Oakville Customer Everyday

Reach 1,000’s of Oakville customers every week by advertising with Oakville News. Our readers are engaged with the community and support local businesses.

Advertising Packages

Digital Marketing on Oakville News is shown on all platforms, and is sold per week. We recommend one month to ensure the greatest impact.

 

 

Digital Ads Sizes

  • Rectangle: 300 by 250
  • Banner: 468 by 90

 

Cost: $250.00 per week

 

Advertising Reports

Are provided at request.

 

About our Readers – 2020

The approximate number of monthly unique readers is 80,000 who read about 300,000 pages.

Country:

  • Canada: 92.42%
  • US: 4.09%

 

Cities:

  • 39.43% Oakville
  • 16.61% Toronto
  • 6.61% Burlington
  • 6.03% Mississauga
  • 3.85% Hamilton
  • 2.49% Brampton

 

Technology

  •  Desktop and/or Laptop: 20.16%
  •  Mobile: 72.2%
  •  Tablets: 7.64%

 

Demographics

Gender:

  • Male 40%
  • Female 60%

 

Age:

  • 18-24: 7.28%
  • 25-34: 23.08%
  • 35-44: 19.84%
  • 45-54: 22.83%
  • 55-64: 16.65%
  • 65 plus: 11.11%

The Details

Advertising

Advertisers may request a custom ad size and/or a custom location.

For each ad, advertisers specify the ad size and preferred location, URL link (when ad is clicked) and the start and end dates.

For each ad, advertisers provide placement-ready artwork for the size of the ad purchased.

During the course of your ad run, we will post text with a link to your page (1 time per week)

Event Listings

When booked, listings are placed in our Events Calendar and remain there permanently. Listings may be placed independently of advertising.

Event listings include dates, times, location map and a short (250 words or less) description of the event. If an image is included, the Weekend rate will apply regardless of when the event occurs.

On the day of the event, the listing is shown on the front page of the website in a continuously scrolling list. Events occurring on Mondays to Thursdays are considered “Weekday Listings”; those occurring on Fridays to Sundays are considered “Weekend Listings”.

In addition to the daily scrolling list, weekend listings are highlighted in a post on the website and boosted on Facebook.

For each listing, advertisers specify the title, dates and times, location and description for the event.

For each listing, advertisers may provide one image.

Questions

What is the difference between an Impression and a Click?

Every time someone requests a web page from OakvilleNews.Org and the advertisement image is shown in their browser (on their computer, tablet or mobile device), our servers record one “impression.” Every time someone clicks on the advertisement image, our server records one “click.”

Our software is designed to ignore repeated requests and clicks in rapid succession from one browser. For example, if one person repeatedly reloaded or clicked on one ad in rapid succession, it would still only be counted as one impression or click; however, if that same person reloaded the ad or clicked on it hours or days later, it would be recorded as another impression or click.

Our software also does not count impressions or clicks from bots or crawlers (web search or otherwise). As well, impressions include impressions from social media posts, such as Facebook, Twitter, Google+ and Instagram.

For more information please fill out the following contact form, and we will get back to you as soon as possible: