The Town of Oakville, together with the Downtown Oakville BIA, Kerr Village BIA and Bronte Village BIA, received a $50,000 grant from Digital Main Street Ontario to expand the Digital Service Squad to help more main street small businesses use digital technologies to adapt to a rapidly changing environment.
The Digital Service Squad has been operating since 2019, and has been able to assist more than 200 businesses through one-on-one consultations and webinars. This new funding will allow the town to expand the program and reach more small businesses. Funding for the grant is provided by FedDev Ontario, a federal program.
“The digital economy has been a growing part of the greater economy and during the pandemic became more important than ever. This added investment to the Digital Main Street program will help more local businesses successfully enhance their digital capabilities and I encourage more businesses to participate in the program,” said Mayor Rob Burton.
Established in 2018, Digital Main Street Ontario was recently extended thanks to an investment of $42.5 million from the Federal Economic Development Agency for Southern Ontario (FedDev Ontario) and $7.45 million from the Ontario Ministry of Economic Development, Job Creation and Trade (MEDJCT).
The nearly $50-million investment will help small businesses across Ontario to pivot their operations to include online business models, regain lost revenue and become more resilient and competitive as the economy recovers. The Ontario BIA Association administers the DMS grant program to support Ontario’s main street small businesses.
"Ontario’s small businesses are the backbone of our economy, and the keystone of our economic recovery," said Honourable Mélanie Joly, Minister of Economic Development and Official Languages and Minister responsible for the Federal Economic Development Agency for Southern Ontario.
"That is why we have invested in Digital Main Street to help these enterprises adapt to doing business in a digital world and take advantage of the record number of people shopping online. Congratulations to Oakville on the expansion of your Digital Service Squad. The work you’re doing with small businesses in your community will help keep our main streets vibrant, support good local jobs and help our economy come back strong."
Digital Service Squads are fundamental to Digital Main Street’s design and success, with trained specialists who meet with small businesses, at no cost, to help them improve their online presence.
The squads assist with several activities, including developing a Google My Business profile, enhancing their social media presence and providing support for basic website and e-commerce set-up. Squads will also assist qualified small businesses through the application process for a $2,500 Digital Transformation Grant, which includes an online assessment, online training modules and the development of a Digital Transformation Plan (DTP).
"The COVID-19 pandemic hit Ontario’s main streets hard, so Digital Main Street is needed more than ever,” said Kay Matthews, Executive Director of OBIAA. "We know that businesses that participated in Digital Main Street last year were better able to cope when the pandemic hit, and we’re excited that FedDev Ontario and Ontario are providing the funding to extend this important program to help businesses in communities like Oakville."
OBIAA is the network that represents unique and vibrant BIAs across Ontario. The Association supports and advocates on behalf of its members through the building and nurturing of strong relationships and partnerships. OBIAA is a leader in the development and sharing of information, tools, resources and best practices, and is the one voice on common issues.