In a release press release issued this morning, February 26, 2015, Ford Canada announced that it will be hiring 400 new employees, who will be working on the assembly line for the all new EDGE. It's good to know that the $700 million investment by the province and feds has started to translate into real opportunities for Canadian workers.
The EDGE, which has been an excellent seller for Ford, was redesigned with global sales in-mind. Many expected the new EDGE to be at the Toronto International Car Show in February, but all the was on display were two proto-types. The cars were locked, and I for one was beginning to wonder if the new EDGE was actually going to arrive in showrooms in 2015.
Sales of the new EDGE will be truly global with the vehicle selling in over 100 countries, which includes Western Europe. This was achieved by creating a diesel engine option as well as a right drive side option.
“The all-new Ford Edge is a true global vehicle and a showcase of Ford’s product excellence,” said Joe Hinrichs, Ford’s president of the Americas. “Thanks to the new capabilities at Oakville Assembly, the 2015 Edge delivers improved driving dynamics, quality, quietness, interior space and even more technology, and we are proud for our Canadian team to start bringing Edge to customers in even more markets around the world.”
The enhancements at the Oakville Assembly plant allow for greater flexibility, ensuring that global demand can be met efficiently. Demand of Crossover Utility Vehicles is up 88% around the world since 2008, and they currently make up 15 percent of the total of all vehicles sold. Sales expectations are high for Ford's new baby.
“We’re proud to show the world advanced manufacturing right here in Canada and look forward to serving new global customers,” said Dianne Craig, president and CEO, Ford Motor Company of Canada, Ltd. “The Oakville Assembly team has worked relentlessly to deliver a quality product to the highest standard – from bringing in the best of Ford’s manufacturing technologies to training new employees across the facility.”
All-New Ford Edge
The 2015 Ford Edge is a showcase of Ford technology and craftsmanship, with a suite of standard and available technologies designed to improve the driving experience and the level of occupant comfort. Technologies being offered for the first time include enhanced active park assist for parallel and side parking, side parking sensors and a front camera with washer.
Central to the improved driving dynamics is an entirely new body structure and redesigned suspension – front and rear – developed specifically to better isolate road imperfection and absorb noise without compromising handling, giving Edge customers a quieter and more substantial ride.
The all-new 2015 Ford Edge will be the first Ford vehicle in North America powered by the company’s new twin-scroll 2.0-litre EcoBoost® engine. The 2015 model is the first Edge to come standard with EcoBoost power. This new twin-scroll 2.0-litre EcoBoost engine is expected to be more responsive and fun to drive, with better performance feel, compared to the current 2.0-litre EcoBoost engine.
When it goes on sale this spring, the all-new Ford Edge will be available in a new range-topping Titanium series, as well as the base SE model and SEL series.
Also available this year, is the 2015 Ford Edge Sport which has been officially SAE-certified as the most powerful Edge ever, with the highest horsepower and torque ratings yet. Powered by Ford’s newest EcoBoost®engine – a 2.7-litre V6 – the 2015 Ford Edge Sport builds on its reputation as the modern utility vehicle for people who want to have fun behind the wheel and look good doing it.
Oakville Assembly Transformation
Oakville Assembly Plant has undergone a massive transformation to include new technology and robotics, new processes, and new training. More than 250 new robots were added, including new software and vision systems that improve efficiency, precision and quality. In addition, approximately 1,000 robots have been upgraded. These robots have been installed to work to the most demanding levels of precision and accuracy – with duties to ensure repeatable and high-quality assembly, including:
- New robots to apply urethane to glass for consistent application every time creating a perfect seal that reduces wind noise and improves quietness and comfort for the customer
- New robots to install panels, doors and hoods reducing variability and offering more control in installation for a more durable build
- Laser brazing with new robotics to offer cleaner lines and higher strength and precision in the seaming of the roof for a more high-end design
- A “Vehicle on Wheels” visions system to ensure the flushness of doors, hood and lift gate through laser and optical images for a seamless fit
- 3D dirt detection technology and increased robotic automation in paint to employ a more durable paint application, resulting in best-in-class exterior appearance and a flawless finish. 3D dirt detection technology uses high resolution cameras to detect and locate any paint imperfections not readily seen by the naked eye
To prepare for Oakville’s 1,400 newest hires, a simulation classroom was created to provide hands-on training. Throughout the plant, existing employees received training to manage new systems and processes.
“The new global Edge is an excellent and timely indication that Canada’s auto industry is poised to excel in coming years,” said Jerry Dias, national president, Unifor. “Canadian auto workers have consistently demonstrated superior productivity and quality results, which are essential to the success of an innovative vehicle like this one. This new vehicle is great news for the company and its workers, and good news for all Canadians who benefit from a strong auto industry and the revenue it generates.”