CBC Radio host Terry O’Reilly will talk about his new book This I Know. Marketing Lessons From Under The Influence on Wednesday, June 21, 2017 at 7 p..m. as part of the In Conversation With... Series presented by The Oakville Centre, Oakville Public Library and A Different Drummer Books. Sponsored by Muratab Shah Advisor: Sun Life Financial, tickets go on sale on Monday, March 27, 2017 at 10 a.m. All tickets are $20. Call 905‐815‐2021 or visit OakvilleCentre.ca for details.
Terry O’Reilly spent over three decades at the helm of an award‐winning advertising production company, and over a decade exploring the art and science of marketing for radio listeners across Canada. During his many years in the business of selling products and ideas, O’Reilly was asked one question more than any other by fans and followers: If I can’t afford a big‐league advertising firm, how does my small business get noticed?
This I know. Marketing Lessons From Under The Influence is an accessible and fun‐filled crash course in marketing thinking, strategy and execution, O’Reilly divulges a career’s worth of wisdom to answer this question – and many more.
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Whether it’s a question of understanding the need for gentle taps or small gestures, or getting your head around the hard reality that great customer service is still the best marketing, This I Know is chock full of insight, storytelling and quick wit that have made Terry O’Reilly Canada’s most trusted voice in the ad game.
Terry O’Reilly, who has won hundreds of international advertising awards, was the co‐founder of Pirate Radio and Television in Toronto and New York. He is in demand as a speaker and sought as a juror for international awards panels. Since 2005, he has appeared on CBC Radio as host of O’Reilly on Advertising, The Age of Persuasion and most recently Under the Influence, which is also carried in the United States on SiriusXM and WBEZ Chicago.
Terry O'Reilly will be signing books at the event. This I know. Marketing Lessons From Under The Influence will be available for sale at the Oakville Centre for the Performing Arts for $34.00 including HST. You can pre-order a copy or two a Different Drummer Books by calling (905) 639-0925.