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Privacy in the digital age: What Canadian businesses need to know about data collection

Lessons learned on how Canadian privacy laws extend beyond borders in the digital age.
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Recent privacy investigations highlight crucial considerations for Canadian businesses handling personal data. The joint investigation into Clearview AI's facial recognition technology by federal and provincial privacy commissioners reveals important lessons about data privacy compliance in Canada's evolving digital landscape.

Canadian Privacy Rights Know No Borders

The investigation's findings establish a clear message: Canadian privacy laws extend beyond geographical boundaries. The commissioners determined that privacy laws apply to organizations outside Canada when a "real and substantial connection" to Canada exists. Physical presence in Canada is not required to establish this connection - rather, the collection of significant amounts of data from Canadians is sufficient to engage Canadian privacy laws.

The Distinction Between Public and Private Data

One of the investigation's most significant revelations concerns the use of publicly accessible information. The commissioners drew a crucial line between "publicly available" and "publicly accessible" data. Social media content, though accessible online, does not fall under the same category as published materials like books or newspapers.

"This distinction fundamentally changes how businesses should approach data collection," notes privacy experts at GLG LLP. "Simply because information can be accessed online doesn't mean it can be collected and used without consent."

Biometric Data: A Special Category

The investigation paid particular attention to biometric data collection. This type of personal information, including facial recognition data, requires specific handling due to its sensitive nature. The commissioners emphasized that using such data for commercial purposes without explicit consent violates Canadian privacy laws.

Key Implications for Canadian Businesses

The investigation's outcomes highlight several critical considerations:

  • Consent requirements apply regardless of data source
  • Commercial use of personal information must meet "reasonable person" standards
  • Geographic location doesn't exempt businesses from Canadian privacy laws
  • Biometric data requires particularly careful handling

As technology advances, privacy standards continue to evolve. Canadian businesses must stay informed about these changes to maintain compliance and protect their operations. The Clearview AI case, for example, demonstrates the increasing scrutiny of data collection and use practices.

Protecting Your Business

It’s important for Canadian businesses to understand these privacy requirements for business success in today's digital environment. GLG LLP's corporate lawyers help businesses navigate these complex legal obligations, ensuring compliance while maintaining operational efficiency.

For guidance on privacy compliance and risk management, contact GLG LLP at 416-272-7557 or visit their website. Their experienced team helps businesses adapt to changing privacy requirements while protecting both corporate interests and customer privacy.