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What to do with LinkedIn Video? A Recruiter’s Perspective

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About the Author

Laura Machan

Laura Machan

Laura Machan is a senior recruiter with 20 years of experience. She solves complex business problems one search at a time.

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If you have not been on Linked In lately, shame on you. If you have, you have probably noticed the new steaming video feature.

This offers users some nifty capabilities, but honestly, for the first week, all I saw was the same cute material I see on Facebook. I don’t log on to LinkedIn to get sucked into the kitten/puppy vortex.

I want to see what colleagues are doing and read interesting material posted by people I admire.

So what can we really do with this feature that is not annoying?

It is, at its heart, at huge differentiation. If you get video in your profile in the next few months, you will be able to ride the novelty factor. People are going to be curious and it will be easy to capture their attention.

Post a video of you giving a presentation.
How about a video resume?
Before and after of a transformation.
Ultimately, it is a great way to show more about who you really are; the stuff that your experience and credentials alone can’t show.

The only thing to keep in mind is to keep it professional. This stuff follows you forever, so be careful what you post and for heaven’s sake, don’t let anyone else post for you!

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