What to do with LinkedIn Video? A Recruiter’s Perspective

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What to do with LinkedIn Video? A Recruiter’s Perspective
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About the Author

Laura Machan

Laura Machan

Laura Machan is a Partner, Recruitment Solutions for a major human resources consulting firm based in Toronto, Ontario. Although she has been recruiting for quite a few years, she still gets a big thrill from calling someone to set up an interview and an even bigger thrill when she hears a happy dance as she tells them when their new job starts. Laura lives with her family in Oakville, where she has lived for over 25 years, and is a significant contributor to the Canadian Federation of University Women - Oakville and Women in Nuclear, Golden Horseshoe Chapter.

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If you have not been on Linked In lately, shame on you. If you have, you have probably noticed the new steaming video feature.

This offers users some nifty capabilities, but honestly, for the first week, all I saw was the same cute material I see on Facebook. I don’t log on to LinkedIn to get sucked into the kitten/puppy vortex.

I want to see what colleagues are doing and read interesting material posted by people I admire.

So what can we really do with this feature that is not annoying?

It is, at its heart, at huge differentiation. If you get video in your profile in the next few months, you will be able to ride the novelty factor. People are going to be curious and it will be easy to capture their attention.

Post a video of you giving a presentation.
How about a video resume?
Before and after of a transformation.
Ultimately, it is a great way to show more about who you really are; the stuff that your experience and credentials alone can’t show.

The only thing to keep in mind is to keep it professional. This stuff follows you forever, so be careful what you post and for heaven’s sake, don’t let anyone else post for you!



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